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Stop Chasing Shiny Objects: What Alex Hormozi Taught Me About Momentum
Hamidul Huq
May 15, 2025
I’ve always been the kind of entrepreneur who loves experimenting—new markets, new products, new frameworks. That curiosity is a gift, but it’s also a trap. Every time I sprint toward the next big idea, I lose a little of the momentum I’d already built.
A few weeks ago, friends kept mentioning a book with the wonderfully literal title “$100M Offers”. I’d skimmed it once; this time I read it line‑by‑line.
And it clicked.
Hormozi doesn’t just motivate—he grabs you by the collar and points to the scoreboard.
The Information Flood Isn’t the Problem—Filtering Is
We live in the greatest learning era in history. Every podcast, newsletter, and course promises the secret sauce. The real challenge isn’t finding information; it’s deciding which information will actually move the needle.
Hormozi’s answer is brutal in its simplicity:
“Pick a market, make an offer, repeat until it converts. Then do it again.”
No fluff. No hacks. Just focused reps.
My Biggest Weakness (and Probably Yours)
I love the high of the new. New campaign, new channel, new market segment—sign me up. But Hormozi names what that habit really is: productive procrastination. Jumping from one idea to the next feels like progress, yet it’s often disguised avoidance of the hard, boring work that creates real breakthroughs.
He prescribes a numbers‑driven antidote:
Step | What It Looks Like in Practice |
|---|---|
Choose a single market | Gym owners, SaaS founders, HR directors—one sandbox at a time. |
Craft 1 irresistible offer | A guarantee or stack so good people feel “stupid” saying no. |
Make 100 variations | Price tweaks, bonuses, payment plans, positioning angles. |
Send each to 100 prospects | Yes, that’s 10 000 touches. Momentum loves big sample sizes. |
Iterate ruthlessly | Track conversions, keep winners, kill losers fast. |
It’s not glamorous—but neither is a dead‑lift PR. Both transform you precisely because they’re hard and repetitive.
Reading vs. Doing: Why This Second Pass Hit Harder
On my first read, “$100M Offers” showed up right when I was making messy, high‑level decisions. The book was a flashlight; I skimmed it, grabbed a few ideas, and ran.
This time, I slowed down. Pausing after each chapter, I asked:
Where am I still guessing?
Which metric proves (or disproves) that guess?
What experiment can I launch by Friday?
The answers pushed me to refine our core offer at innovyzr.com—fewer service tiers, a sharper guarantee, and a clearer ROI story. Early signs: demo bookings are up, and sales calls feel less like persuasion and more like confirmation.
Key Takeaways You Can Steal Today
Obsession beats variety. Variety entertains; obsession compounds.
Offers are math problems. Price / value / perceived likelihood of success—tinker with the variables until they balance in your prospect’s favor.
Volume creates clarity. Ten outreach attempts fuel opinions; ten thousand create data.
Learning ≠ progress. If the lesson isn’t implemented (and measured), it’s just cognitive candy.
Ready to Trade Chaos for Compounding Progress?
If you’re an entrepreneur or operator drowning in options, pick up Hormozi’s book. But more important—deploy it. Run the numbers. Send the emails. Track the conversions.
And if you’d like a sparring partner to cut through the noise and build innovation that actually ships, my team at innovyzr.com is here to help.
📅 Got 15 minutes? Let’s talk: calendly.com/hamidul-huq/15mn
Sometimes the most valuable knowledge isn’t something new—it’s the push to double down on what matters most.